Fred Perry

Fred Perry is the only brand that's consistently been sought out by youth subculture after youth subculture from the 1950s right up to today. Fred Perry has updated the attitude and styling of two key musical movements: the mid-60s guitar bands, and the post-punk scene of the early-80s. These periods shared a similar sharp, slimmed down silhouette including small collars, narrow ties, and slim, flat-front trousers.