In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans - Levi's® jeans - were born. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries.
Levi's Vintage collection looks back at this rich history to recreate classic style from the archives.