Velour
Show brand biography The Velour story started back in 1997 when Per Andersson rummaged through the store of his grandmothers old ready-to-wear shop, which closed in the mid eighties after 50 years of business.
He decided to make use of this asset and opened Nostalgi together with a couple of friends. The shop sold the dead stock clothes together with re-makes, art and design and became a forum for the Goteborg independent scene.
It also attracted international attention. Nostagis creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes, and the first Velour collection was launched in 2005.
