Wrangler Blue Bell
Show brand biographyThe company was originally called the Hudson Overall Company when it was founded in 1904 by C.C. Hudson and his brother Homer. At
this point the main focus was on producing work wear, long lasting and reliable products for heavy labour such as steel workers,
farmers, construction and railroad workers. As a token of their appreciation of the products, some railroad workers gave a railroad bell
to C.C. Hudson while passing through town(Greensboro, North Carolina). The bell was hung in the ceiling of the plant as a mascot. While
hanging there, the bell gradually became covered in blue cotton dust from the denim looms. Eventually, the brass-colored bell, became
blue.
When, in 1919, the company moved out of its old location and bought a new, bigger plant on South Elm Street, Greensboro, it was also
time for a company name-change. The company was therefore named after the bell in the ceiling: Blue Bell. In 1947, Blue Bell launched
a jeans brand targeted at cowboys.
